I Help Established Businesses Stop Getting Overlooked in AI Search
I’m Jacki DeVries, founder of FireUp AIO. I have spent 15 years in search strategy helping businesses grow through visibility. Now I help established brands navigate the biggest shift in how buyers discover and choose who to work with: AI-powered search.
My work is built on a simple belief: good businesses deserve to be found. Not through hype, not through louder marketing, but through clear, ethical, measurable strategy that helps AI understand who you are, trust what you do, and recommend you to the right buyers.
I Built This Business Because Good Companies Shouldn't Have to Fight to Be Found
I grew up watching my dad build a business from scratch. I saw him fight through pressure, get taken advantage of, and keep going anyway. I learned early that money matters, waste hurts, and good businesses can still lose if the wrong people control their visibility.
That shaped everything about how I work. I care deeply about proof and ROI. I am allergic to inflated reporting and marketing that sounds good but does not help real businesses grow. Every recommendation I make ties back to a business outcome, not a vanity metric.
I spent over a decade leading SEO and digital growth strategies, including several years working alongside
Neil Patel, one of the top names in digital marketing. I have driven measurable increases in traffic, rankings, and revenue across dozens of industries. My strength has always been the technical and strategic depth that most agencies skip.
Then the shift happened. At Tech Week Grand Rapids, multiple CTOs told me that conversions were moving beyond the website and into AI agents. Buyers were asking ChatGPT and Google’s AI for recommendations, and businesses that had done everything “right” by traditional standards were getting passed over.
That was the moment FireUp stopped being a traditional search brand and became an AI-era visibility company.
I built the FIREUP Framework specifically for this new reality. Six pillars that map directly to how AI decides who to cite and recommend. Not a collection of random tactics. A repeatable system that helps businesses build the kind of visibility that compounds over time.
Experience That Translates to Results
15+
100%
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Built on Values, Not Buzzwords
- Integrity First
- Clarity Over Complexity
- Measurable Outcomes
- Sustainability Over Speed
- Real Partnership
- Signal Over Noise
What You Get vs. What You Won't
What You Will NOT Get
- A full service marketing agency trying to do everything
- Fancy reports that look impressive but do not drive action
- A junior team managing your account while the "expert" moves on
- Panic driven sales tactics about AI replacing everything
- Cookie cutter strategies applied to every client the same way
- Vague timelines, unclear deliverables, or surprise invoices
What You WILL Get
- A strategic AI search visibility partner who does one thing well
- Clear, actionable plans tied to specific business outcomes
- Direct access to Jacki on every call, every deliverable, every decision
- Honest, grounded urgency backed by real data, not hype
- Strategy customized to your business, industry, and competitive landscape
- Transparent communication, clear scope, and no surprises
"You should not need to become an AI search expert to grow your business. That's my job. Your job is to be great at what you do. My job is to make sure the right people can find you."
The FIREUP Framework
Everything I do is structured around the FIREUP Framework: six pillars that map directly to how AI systems decide who to cite, recommend, and surface. It is not a checklist. It is a repeatable system designed to build visibility that compounds over time.
Foundation gets you seen. Intent gets you categorized. Relevance gets you used. Expertise gets you trusted. Unify gets you recognized. Performance makes it all drive revenue.