Make Your Brand Discoverable
in AI Search
Strategic visibility for the AI-driven era.
FireUp AIO helps companies earn visibility in AI-driven search and Google, then turn that attention into demand through SEO, AIO, and conversion strategy.
- See Programs
We make sure customers find you everywhere from Google to ChatGPT
AI powered search strategies that make your brand findable, credible, and selectable.
IS THIS YOU?
Your marketing is working hard. Your visibility? Not so much.
You’ve invested in content, SEO, and social. But search is shifting under your feet.
- AI answers show up above your website.
- Fewer people click through to traditional search results.
- Your brand expertise isn’t being recognized or recommended by AI tools.
You don’t need more random tactics. You need a clear, ethical strategy to make your business discoverable by design across search engines and AI.
OUR SERVICES
Strategic Visibility for the AI-driven Era
FireUp AIO unifies AI search optimization, SEO, and CRO so every click, impression, and conversation works together to grow your business.
AI Search Optimization & SEO
Stay visible across AI assistants and search engines with integrated AIO + SEO that makes your brand discoverable by design, grows qualified organic traffic and turns visibility into real leads.
Paid Search (SEM) That Supports AIO
Achieve immediate visibility and targeted results with our data-driven PPC campaigns that deliver measurable growth, and higher returns on your ad spend (ROAS).
Conversion Rate Optimization (CRO)
Transform website visitors into loyal customers with our conversion rate optimization strategies that enhance user experience and maximize your ROI.
HOW WE DO IT
The FireUp Framework:
F.I.R.E.U.P.
A clear, repeatable framework so you’re not guessing what to do next.
Foundation
Intent
Relevance
Expertise
Unify
Performance
Want a quick win?
Start with your AI Visibility Score
OUR PROGRAMS
Start where you are.
Grow as you’re ready.
Whether you’re testing the waters or ready to build a full visibility engine, there’s a clear next step.
FireUp Foundations: Discoverability by Design
A 90–180 day implementation program to build or rebuild your search visibility engine using the FireUp Framework. We turn scattered tactics into a cohesive system so your brand becomes findable, credible, and selectable across AI assistants and search.
SIGNATURE PROGRAM
- Self paced video training on AI + search
- Step by step breakdown of the FireUp Framework
- Plug and play worksheets, prompts and templates to reuse
- Implementation roadmap to make your brand discoverable by design
FireUp Premier: Custom Visibility Engine
A custom, done-with-you partnership for brands and marketing teams that want a senior search strategist plugged in every month. We apply the FireUp Framework on an ongoing basis so your visibility keeps improving instead of stalling after the first wave of fixes.
1:1 SUPPORT
- Senior strategy for AIO, SEO, CRO and PPC
- Execution roadmap prioritized by impact & effort
- Ongoing support including monthly strategy and review calls
- Customized reporting that tie visibility to leads and results
FireUp Quickstart: Discoverability Intensive
A focused VIP day to get clarity, decisions, and a concrete action plan fast. We walk through the FireUp Framework together, identify your biggest opportunities, and leave you with a 90 day visibility plan you can execute right away.
VIP DAY
- Pre work review of your site, data and goals
- Live VIP working session to map priorities
- Customized visibility plan with ranked actions
- Recording and notes so your team can execute confidently
Testimonials
What Our Clients Are Saying
Their dedication and passion are reflected in the exceptional support they provide and their keen attention to our business’s unique needs. We’re excited to continue building a successful, long-term partnership.
Kevin H. President, Medical Device Company
Jacki with FireUp SEO is not only smart, capable, and experienced, but she is a joy to work with! Her honesty and transparency are so appreciated. She truly cares about her clients and wants to see them succeed. What you see is what you get with Jacki, and you can trust her with your SEO, SEM needs!
Melissa L. Marketing Manager, Spring Manufacturer
Innovation, communication, results. Those are the three words that I continue to use. They’ve played a key role in helping us grow, and now our biggest challenge is keeping up with demand—a great problem to have.
Sarah K. Marketing Director, Roofing Company
ABOUT US
Meet Jacki DeVries
Founder of FireUp AIO
Hi, I’m Jacki. I’ve spent the last 13+ years in digital marketing, leading SEO, SEM, and conversion strategy for agencies and brands across the U.S.
FireUp AIO was born from a simple truth: what fires me up in the morning is search—and the belief that you can grow with clear, ethical strategies that respect both your audience and your data.
Today, I help service-based businesses, marketing teams, and agencies:
- Navigate the shift to AI-driven search
- Turn scattered tactics into a focused visibility system
- Build a search presence that works quietly in the background while they serve their clients
Ready to be discoverable by design?
If you’re tired of chasing algorithms and want a clear, ethical plan to grow your visibility in an AI-driven world, let’s talk.
Questions you might be asking
Frequently Asked Questions
SEO focuses on improving your visibility in traditional search results. AIO (AI Search Optimization) looks at how AI tools (like AI overviews, chatbots, and recommendation engines) surface and recommend information. At FireUp AIO, we combine both so you’re visible wherever your customers search for answers.
Short answer: you still need SEO, but it’s no longer the whole story. Traditional SEO helps you rank in classic search results. AI search optimization makes sure AI systems (AI Overviews, chatbots, recommendation engines) clearly understand who you are, what you do, and when to recommend you. The AI Visibility Score looks at both so you’re not invisible in the “new” results while you’re improving the old ones.
AI systems pull from clear, well-structured, high-trust content. That means pages that:
Directly answer specific questions your buyers ask
Use consistent entities (your brand, offers, locations, audience)
Show real proof and expertise, not generic fluff
Your score highlights which pages are already close and which ones need work, then gives you a short list of updates to make your content more “AI-ready.”
That’s the goal. There are no guaranteed placements, but the same signals that help you show up in AI Overviews and chat-style answers. Clarity, relevance, authority and structured content are exactly what the AI Visibility Score evaluates. You’ll see where you’re strong, where you’re fuzzy, and what to improve so AI has good reasons to surface your brand more often.
No. You don’t have to be on any particular platform or subscription to get value from your score. I use a mix of analytics, search tools, and AI systems on my side to evaluate your visibility, then translate that into plain-English findings and next steps your team can act on with the tools you already have.
Using AI to write content or brainstorm ideas is about how you create. AI search optimization is about how AI systems see you. The first is production. The second is positioning. This score focuses on positioning: Your entity clarity, content structure, proof, and signals that help AI confidently say, “this brand is a good answer.”
Yes. You can take the score and action list and run with your internal team, or we can work together. Many clients use the score as the starting point for a FireUp Quickstart or Foundations engagement, where we turn those recommendations into a focused 90–180 day plan and help execute the highest-impact pieces first.