Case Study

National SEO & AIO Strategy for Industrial Manufacturer

Tyler Madison is a U.S. based manufacturer of push-pull controls and mechanical cable assemblies. When we began working together, their website had strong potential but lacked the structure, content depth, and schema needed to compete nationally in search results—especially in an increasingly SERP-feature-dominated landscape.

Key Results

+245%

Conversions Increase

55+

Keywords Ranked #1

+205%

Organic Traffic Growth

At a Glance

Results Summary

+205%

Increase in Organic Traffic

+245%

Increase in conversions

55+

Keywords Moved to Position 1 (including key product terms)

Featured Snippets & FAQ SERP Features Secured

The Challenge

What an Industrial Manufacturer Was Struggling With

Disorganized site structure limiting crawlability and UX
Product pages had minimal, unoptimized content
No content strategy to support ranking growth

Missing schema markup blocked visibility in Featured Snippets and FAQs

Goals

Improve product page quality and keyword targeting
Develop site architecture that supports scale and discoverability
Implement technical SEO best practices (schema, sitemap, internal links)
Create long-term content strategy for lead generation and SERP ownership

The Strategy

How We Approached It

We led a complete overhaul of Tyler Madison’s product pages including rewriting copy for keyword alignment, adding visual enhancements and implementing structured data (WebPage, Product, FAQ). We restructured the sitemap and internal linking system to better support both users and search engines. To scale long-term growth, we developed a comprehensive content plan featuring pillar pages, blogs, and SEO-driven topics designed to rank for high-conversion keywords.

Technical SEO, intent-driven content strategy, and conversion-focused optimization working together to drive scalable organic growth.

The Results

What Changed After Implementation

+205% Increase in Organic Traffic
+230% Increase in new users
+245% Increase in conversions
70+ Keywords moved to Page 1—many tied to product names and buyer intent
55+ Keywords moved to position 1
60+ Keywords keywords moved to top 3
Strong content and keyword strategy focused on buyers personas, journey’s, and sales funnels – allowing us to have diverse keyword intent at all funnel stages
Featured Snippets and FAQ SERP Features captured across high-value pages

Keyword & Buyer Intent | Sales Funnels

“Keywords by intent” refers to classifying search terms based on the user’s underlying purpose

SERP Features Dashboard

26% increase in SERP Features

SEMRush Dashboard

GA4 Traffic Performance Comparison

Traffic Comparison: December 2024 vs. August 2025

Key Takeaway

What This Case Study Shows

Even in highly technical B2B industries, SEO can be a powerful growth driver when strategy aligns with structure. By investing in content depth, schema, and user-focused site architecture, Tyler Madison turned their site into a lead-generating asset—while earning premium visibility in an increasingly AI-dominated SERP.

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